Afeela 1: A High-Tech EV Unveiled At CES 2025

At the CES 2025 in Las Vegas, Afeela—a joint venture between Sony and Honda—showcased the near-production version of its first electric vehicle, the Afeela 1. This midsize liftback promises advanced technology, a luxurious interior, and a strong focus on connectivity and entertainment. We were there in person to check it out!

Features and Design

The Afeela 1 measures 4,915 mm in length, slightly shorter than competitors like the Lucid Air, but its design emphasizes interior space with a generous wheelbase. Inside, the cabin features a futuristic layout with sustainable materials and a panoramic dashboard screen. A yoke-style steering wheel enhances the view of the displays.

Speaking about the panel, there are lots of possibilites like dragging windows from one side to the other:

And the screen also makes it easy to navigate when planning routes:

Entertainment and comfort are central to the design, with Sony’s 360 Spatial Sound Technologies providing immersive audio and the use of noise-canceling technology for a quieter ride.

The sound system really blew us away, the quality was superb and something that you would for sure expect from a car with such a hefty pricetag.

Afeela 1 Signature’s interior. The Origin variant doesn’t bring the screens for the passengers.

As we could see on the promotional video, it’s possible to communicate with the external world through messages, something that can be easily configured using your phone:

The vehicle is available in three different hues—Calm White, Tidal Gray and Core Black. The Origin version is only available on the latter, while the Signature variant can be reserved in any of the available colors:

Affela 1 Calm White

Affela 1 Tidal Gray

Affela 1 Core Black

And for the interior, the brand offers two possibilites, either Black or Gray:

Black interior

Gray interior.

Among the features mentioned on the official website the following are highlighted:

• AFEELA Intelligent Drive (Level 2+ ADAS)
• AFEELA Personal Agent
• Media Bar (External Information Display)
• Immersive 3D Map
• Immersive Entertainment Selection
• Customizable Theme
• Spatial Sound System
• 5G Connectivity

For the Signature version, we have some cool extras:

Performance

The Afeela 1 features a dual-motor all-wheel-drive system, with each motor producing 241 horsepower for a combined output of 482 hp. It is equipped with a 91 kWh lithium-ion battery that provides an estimated EPA range of up to 483 km (300 miles). Charging capabilities include DC fast charging at 150 kW and a NACS-style charge port for compatibility with various networks.

Driver Assistance and Technology

The vehicle includes the Afeela Intelligent Drive system, which utilizes 40 cameras and sensors for enhanced driver assistance:

Initially, it offers Level 2+ semi-automation, capable of operating on highways and urban roads, with driver supervision required. A Level 3 autonomy update is planned for the future.

The Afeela 1 emphasizes digital integration, featuring a suite of in-car applications and content, accessible through individual displays for each passenger. It supports an open ecosystem for developers, enabling the creation of apps and services tailored to the vehicle, mirroring the model of mobile phone app stores.

Pricing and Availability

The Afeela 1 will be available in two trims:

• Afeela 1 Origin: Priced at $89,900, it will be available starting in 2027.
• Afeela 1 Signature: Starting at $102,900, this model will begin deliveries in mid-2026.

Both trims include a three-year subscription to features like an AI-powered personal assistant and semi-automated driver-assist systems. You can already reserve yours clicking here. As of today, the brand charges a $200 reservation fee.

Production and Future Plans

Honda says it will manufacture the Afeela 1 at its plant in Ohio, with a launch in North America and Europe planned for 2026. Afeela intends to expand its lineup with an SUV and a compact model later in the decade.

Filed in Transportation. Read more about Cars, CES, CES 2025, Electric Cars, Honda and Sony.